Packaging design for a selection of artisan-inspired foods that are packed with flavour.
Private Selection’s objective is to help bring a no-fuss gourmet experience into kitchens across America. Their extensive showcase of finer fare needed to evolve in a way that would be accessible for consumers who want to create culinary excellence without breaking the bank.
Formatting various products required a closer look at how content would be utilized more effectively. Continuous themes of refined dark textures and vibrant imagery were all that Private Selection needed to give an extra boost to its shelf presence.