Packaging design for organic and ethically crafted dark chocolate.
Bridgitte is a mother who is passionate about feeding her children healthy and organic snacks. In 2007 she began making “healthy” chocolate, learning everything about cacao and how to ethically source the best ingredients.
Fast forward to 2009 and Giddy-Yo was born. Its popularity made its way amongst friends, and family, and eventually into farmer’s markets and national health food stores. Giddy-Yo’s unique flavour combinations attracted a large following of health-conscious consumers.
As much as the chocolate was delicious, the original packaging did not reflect how great the product was. Its overwhelming content and mixed styles made it difficult to find on the shelf, nor did it reflect Bridgitte’s core values.
Giddy-Yo was rebranded with a friendlier identity and a bolder palette. Stripping the canvas to a simpler format not only helped the packaging breathe, but it also improved legibility, attracting more attention amongst its competitors.
The project started with a handful of SKUs to ensure we were headed in the right direction. After an enthusiastic reception, the roll out expanded to a full line up of twenty bars.
Sales significantly increased and Giddy-Yo was able to expand to include more functional food and lifestyle products such as coffee and body care.